The original. |
In 2019, three entrepreneurs purchased a historic distillery in Lawrenceburg, Kentucky and several brands associated with it. One of those brands, Old Commonwealth, was the distillery's name when Julian Van Winkle owned it and that’s the name the new owners are using. Last year, they relaunched the Old Commonwealth brand.
The distillery had other names and owners in its long history. Before Van Winkle it was most associated with the Ripy family. The most famous brand made there was Ezra Brooks Bourbon, which the Ripys never owned. Neither do the new owners of Old Commonwealth. Ezra Brooks is owned by MGP and made at their Lux Row Distillery in Bardstown.
When Van Winkle owned Old Commonwealth, the stills and related equipment were long gone. He used the offices, bottling hall and warehouses. Van Winkle bought bulk whiskey from Stitzel-Weller, his family’s former distillery, and other sources, which he bottled as Old Rip Van Winkle and other brands. Some of those were store brands, created for a customer. His biggest customer in those days was The Berghoff, a German restaurant and bar in downtown Chicago, for whom he bottled Berghoff Bourbon.
The Old Commonwealth brand was created for Joe Congiusti (Joe C), the legendary whiskey buyer at Sam’s Wine and Spirits, a huge, single-location retailer in Chicago. Joe C wasn’t just a buyer, he was a whiskey enthusiast who participated in the burgeoning whiskey community. When Congiusti moved to Binny’s in 2002, Old Commonwealth Bourbon became available there too.
Also in 2002, Julian Van Winkle closed the Old Commonwealth Distillery and moved his operation to the Buffalo Trace Distillery in Frankfort.
Binny’s bought Sam’s in 2009, but both Joe and Old Commonwealth were long gone by then. Joe died in 2004. Old Commonwealth Bourbon had died a few months earlier.
Old Commonwealth was a 10-year-old bourbon. It was introduced in 1999 or thereabouts and sold for about $20 a bottle. (For context, a bottle of Jim Beam cost less than $10 then.) I knew from Julian Van Winkle that it was wheated bourbon from Stitzel-Weller, the same batch he was bottling as 10-year-old Old Rip Van Winkle, which was selling for about $30 in those days. I became a regular purchaser of the Old Commonwealth version. Joe C worked out of the Binny’s Lincoln Park location, so I started to buy my Old Commonwealth there, because that store was more convenient for me than Sam’s, and I liked chatting with Joe.
One day in fall of 2003, I was at Binny’s, talking to Joe, and picked up a bottle of Old Commonwealth to buy. “You know, Julian has discontinued that,” said Joe. “Those are the last two cases.” I bought one of them on the spot.
Later that day I went to the bar Delilah’s to interview its owner, Mike Miller, whose own Delilah’s 10-year-old bourbon was some of that same stock. I mentioned seeing Joe and told him about the Old Commonwealth situation. I later learned that as soon as we finished talking, Miller drove over to Binny’s and bought the remaining case. There may have been a bottle or two left on the shelf, but that was effectively the end of Old Commonwealth Bourbon.
The new Old Commonwealth is also a 10-year-old bourbon, but not a wheater. The new label is very similar to the original, except the new neck label says “Cask Strength” instead of “Small Batch.” The shape is a little different and the subtle 'VW' logo is gone, naturally. The new version is 131.83° proof whereas the original was 107°. Another difference is the price, $20 in 2004, $200 in 2024.
4 comments:
I went to the OC site to learn a little more about the brand, and when I read, "a double barrel, cask strength, wheated Kentucky straight bourbon finished in a honey cask," I lost interest. Too many "flavor levers" involved there.
I read about this new whiskey a few weeks ago and my reaction was "ugh". The original bourbon and your story bring back a lot of memories. Back in the early 2000s, after I was way into single malt scotch and getting into bourbon, I would visit Joe C at Sam's to talk about whiskey. It didn't matter that I was some young guy, he afforded me all the time in the world to talk and guided me into Old Commonwealth, which was on the top shelf and in reality beyond my budget at the time. I don't remember it being $20, because in my memory it was $40 or so and I thought it was a fortune, like 3-4x the price of other bourbons. Nonetheless I trusted his recommendations and bought into that brand. I sure wish I had the palate back then than I do know, because I would have appreciated the whiskey more than I'm sure I did back in the day. My only regret was not saving my last empty bottle for a shelf decoration.
Writing that post brought back lots of memories of Joe. OC was only ever sold at Sam's and Binny's. For that reason, it's fun to see the label again. It's like our little, private brand going big time.
Great story, Chuck. Love reading these.
Post a Comment