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| After Prohibition, Old Crow advertising emphasized the brand's history. |
The tale of the 1895 Brown-Gordon murders may seem like a stretch for a publication devoted to American whiskey, but the involvement of a principal in America’s most successful whiskey company makes bourbon part of the story.
W. A. Gaines & Co., makers of Old Crow Bourbon, revolutionized how whiskey was made and distributed in the United States. They took corn whiskey, a product disdained by most sophisticated drinkers, rebranded it as bourbon, and crushed the old-style rye and malt whiskeys from back east.
The scandalous 1895 murder of a governor’s son and bourbon baron’s sister-in-law shocked the state and scandalized the nation. It was so consequential it inspired “Careless Love,” a popular song still performed 130 years later.
We started this story in the previous issue of The Bourbon Country Reader and conclude it in the new one, out now. (Volume 22, Number 6)
If you would like your subscription to start with part one (Volume 22, Number 5), just let me know.
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