Monday, October 17, 2011

Buffalo Trace On Track To Raise $200,000 For Charity.

Nearly $50,000 has been raised for charity to date through Buffalo Trace Distillery Millennium Barrel auctions. With more than two months and 100 non-profit fundraising events to go, the Distillery hopes to reach its goal of raising $200,000 for charity by the December 31st deadline.

The Millennium Barrel was the last of the twentieth century, filled at Buffalo Trace Distillery on Dec. 31, 1999 and placed in Warehouse V, the world’s smallest bonded aging warehouse, which holds one barrel.

In June of 2011, the company removed the barrel from the warehouse and bottled the whiskey, which yielded 174 bottles. Each Millennium Barrel bottle was packaged in a numbered hardwood showcase box that includes a piece of the historic barrel’s charred oak staves.

Buffalo Trace Distillery then offered all 174 bottles free to non-profit organizations wishing to raise funds for their charity. The only caveat was that the bottles had to be auctioned off by Dec. 31, 2011. Interested parties can check on upcoming charity fundraisers for their chance to obtain this piece of history here.

"Some of these non-profits have found really creative ways to raise money for their organizations," said Kris Comstock, Buffalo Trace Bourbon brand manager.

As an example, Comstock referred to the New York Cares organization that raised $6,255 by offering it as a special door prize only to premier ticket holders to their fundraising event. Several other organizations across the country have upped their dollars raised through similar creative strategies, such as bundling the Millennium Barrel bourbon with other upscale prizes.

"With more than 100 non-profits events still scheduled before the end of the year, we hope to reach our goal of $200,000 for these worthwhile causes," Comstock added.

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