Friday, June 10, 2011
Buffalo Trace Helps Charities Help Themselves.
One of the unique features of the Buffalo Trace Distillery in Frankfort, Kentucky, is Warehouse V, the world’s only single barrel bonded aging warehouse. (Photo by yellojkt.) It was built in 1952 and has held various historically-significant barrels over the years.
On December 31, 1999, the new century was dawning as employees at Buffalo Trace gathered to watch the last barrel of the twentieth century roll into Warehouse V.
Now, nearly 12 years later, the Buffalo Trace Millennium Barrel has been removed from Warehouse V, dumped, and 174 beautifully handwritten and individually numbered bottles have been filled. Each Millennium Barrel bottle is packaged in a numbered hardwood showcase box that includes a piece of charred oak stave from the historic barrel. Also included is a brochure that explains the significance of this unique bottle of bourbon.
To do something special with the Millennium Barrel, Buffalo Trace will donate all 174 bottles to charitable organizations across the country to auction off and raise money for their worthwhile causes.
"This was a special barrel of whiskey and we want to do something with the bottles to help those in need,” said Kris Comstock, Buffalo Trace Brand Manager. "We really hope whiskey enthusiasts and collectors will help some deserving non-profit groups raise serious money. These 174 bottles are beautiful and the bourbon tastes amazing. Our goal is to raise $200,000 for charity!"
Charities wishing to apply should go to www.buffalotacemillennium.com for details about how to get one of the Millenium bottles.
This is yet another example of Buffalo Trace going its own way and developing original and unique ways to promote its products.