Wednesday, September 22, 2010

What Is Tennessee Whiskey?

Question: What is Tennessee Whiskey?

Answer: Tennessee Whiskey is whiskey made in Tennessee.

Question: What does "made" mean?

Answer: "Made" can mean "barreled, aged & hand bottled," apparently.

Ergo...

5 comments:

sam k said...

Hmmm. Seems pretty ballsy. Wonder how long it will take to get a backlash from legitimate TN distillers?

frederic said...

Their white rum is rather good. Yes, Tennessee rum.

Chuck said...

I suppose one problem with having an "unofficial" designation that you build up as being really important in your marketing, is that when somebody else comes along and uses it, you don't have much to hang your hat on if you want to claim it means something else.

Live by the sword, die by the sword; live by the not-legally-defined marketing term, well....

Chuck Cowdery said...

Brown-Forman's attitude is that people buy the Jack Daniel's brand, not the Tennessee Whiskey category, so they don't feel very protective about the
'designation.' Diageo probably feels the same way about George Dickel.

sam k said...

Well damn. So much for terroir.