Tuesday, December 29, 2009

What's New In The Bourbon Country Reader.

The new issue of The Bourbon Country Reader, Volume 12 Number 4, went into the mail just before Christmas. No doubt its arrival warmed hearts much like a holiday toddy.

Sometimes people ask if the articles in the newsletter also appear here, on the blog. Usually, no, and in this particular case, 100 percent no.

Here's the line-up.

The headline for the lead story probably speaks for itself; "Decoding The Bottom Shelf; The Quest For Good, Cheap Bourbon."

We also mine a document filed in the Wild Turkey acquisition last spring for tidbits about the brand's future under new owner Campari.

Is the rye renaissance real? We have data.

And we review two of the 2009 Buffalo Trace Antiques, the Weller and the Handy.

You may wonder why we still publish a paper newsletter sent through the U.S. mail. The real reason is because it's still hard to sell information on the web for what it's worth. The romantic reason is that we're writing about an industry that values tradition, so we do too. Take your pick.

You may also wonder why I'm affecting the imperial "we." We don't know, it just sounds right.

Click here to subscribe, with a credit card or PayPal. We publish every other month, or thereabouts, and you get six issues for $20.

1 comment:

Oscar said...

Good stuff Chuck, "we" are enjoying it:)