Wednesday, December 16, 2009

Old Forester Is In Favor Of Clean Water.

You hate to reduce it to that, but worthy cause tie-ins are a marketing strategy. They work best for the product and the charity when the tie-in is natural and not forced.

This one is just about perfect. Here is the text of an email that was sent today to members of the 1870 Society, the Old Forester enthusiasts club.

It takes a plentiful supply of crisp, clean water from limestone springs to make Old Forester. And we’re eternally grateful to have such a valuable resource right where we live.

Sadly, for too many people around the planet, there simply isn’t enough safe, clean drinking water just to survive. Together, we can help change that.

So, in the spirit of the giving season, we’re pleased to announce that Old Forester is making a donation of $2,500 to charity: water on behalf of you and Old Forester enthusiasts everywhere.

charity: water is a nonprofit organization dedicated to providing clean and safe drinking water to people in developing nations.

So thank you for enjoying our bourbon, and for helping make a difference.

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