Now that we've all had a few days to settle down, a few reflections on the Maker's Mark proof change.
All of the producers have put themselves into a bit of box with the 'nothing ever changes' claim, because when they do change something, they have to hide it or spin it, as Maker's is doing now.
Maker's has never been about a particular proof point. It's not like they ever ran a lot of ads touting 90 as the best proof.
The claim that's it's about 'making sure there's enough to go around,' is a bit insulting. Watering whiskey is an age-old way for the seller to keep more and give the customer less. It's the equivalent of a price increase. Who's kidding who?
It's still Maker's Mark and if you love Maker's Mark, you're cutting off your nose to spite your face if you stop buying it because of this.
They still haven't answered the question about why they didn't avert this by expanding the distillery when they had the chance.