Wednesday, August 10, 2011

Triple-S Makes Micheladas Fast And Easy.

Back in May, I told you about my late-in-life discovery of La Michelada, a beer-based cocktail of which I have become a fan.

I still see my girl, Monique, before every Chicago Fire home game. She’s the only vendor at Toyota Park who makes them. In case you're a Fire fan and would like to try one, she’s behind section 109, just south of the foot long sausage stand.

The term “Michelada” can cover many different preparations. The kind Monique makes is like a beer Bloody Mary.

Shortly after I posted my Michelada piece, I heard from Juan and Sasha Sotelo, who live in Brownsville, Texas, where they make a product called Triple-S Michelada Mix. Monique must be from Brownsville too, because Triple-S is right on the money as far as what I expect from my Michelada.

The Sotelos tell me they’re approaching their one year anniversary and their product is flying off the shelves. They just scored a big contract with H.E.B., a local mega-mart. Good for them, they seem like a nice young couple.

A 32-ounce bottle of Triple-S sells for $7.99 in grocery stores, $8.99 in liquor stores. That’s enough for eight Micheladas, at four ounces of mix to twelve ounces of beer, the ratio they recommend.

They also recommend ice. It gets really, really hot in Brownsville.

Triple-S makes a tasty Michelada, it eliminates the need to buy a bunch of ingredients you might otherwise not use, and it’s quick and easy.

The Sotelos say they’d like to have distribution in Chicago. Maybe I should introduce them to Monique?

8 comments:

Anonymous said...

Awesome mix.
Greg, Houston

Anonymous said...

Found these to be great hot weather thirst quenchers when made with a big, hoppy IPA or APA like Boulevard or Sierra Nevada, and lots of ice.
Ralph, New Haven MO

Anonymous said...

Tried this michelada mix on my recent trip to the Rio Grande Valley. Have never tasted anything like it before....amazing!!
Mike, Baton Rouge

Anonymous said...

Bought this mix at HEB. Took it home and tried it with vodka as a bloody mary.....highly recommend it! Joe De La Cruz, Mcallen

Anonymous said...

The best Michelada Mix out there. Bennie, Houston, Tx. (South Side, baby!!)

Anonymous said...

Can someone post if they are selling in Dallas yet?

Anonymous said...

Already counting down to spring break just for that bottle. I believe just up to Houston Heb's. Peter, SMU

Anonymous said...

Went to HEB in Port Isabel, Tx and these things were selling like crazy during Memorial Day weekend. Wanted to know what all the buzz was about and ended up going back to purchase 5 more bottles to bring back to Austin. When will you guys be in HEB's over here?
Samantha Vidal, UT Austin