Hmmm. Seems pretty ballsy. Wonder how long it will take to get a backlash from legitimate TN distillers?
Their white rum is rather good. Yes, Tennessee rum.
I suppose one problem with having an "unofficial" designation that you build up as being really important in your marketing, is that when somebody else comes along and uses it, you don't have much to hang your hat on if you want to claim it means something else.Live by the sword, die by the sword; live by the not-legally-defined marketing term, well....
Brown-Forman's attitude is that people buy the Jack Daniel's brand, not the Tennessee Whiskey category, so they don't feel very protective about the 'designation.' Diageo probably feels the same way about George Dickel.
Well damn. So much for terroir.
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