Thursday, March 4, 2010

Seagram's 7 Dark Honey Tastes Good, But Is It Whiskey?

I like a liqueur now and then. What's not to like? Most liqueurs are liquid candy, laced with alcohol. The flavors usually are clear and intense, plus there is plenty of sugar and alcohol.

So I poured myself some of the new Seagram's 7 Dark Honey and took a sip. It tastes like honey, orange too. It is plenty sweet and 35.5 percent alcohol.

I think I'll have another.

Seagram's 7 Dark Honey is not a liqueur, it is a flavored whiskey. The difference? In this case, none.

Seagram's, once the world's largest drinks company, no longer exists except as a brand name. Seagram's 7 Crown American Blended Whiskey is a Diageo product. For information about this or any other Diageo products go to

Seagram's 7 Dark Honey follows on the heels of Beam Global's successful launch last year of Red Stag by Jim Beam, which flavors Jim Beam Bourbon with black cherry. Heaven Hill has done the honey thing too with its Evan Williams Honey Reserve, which like Red Stag has a bourbon base. Diageo's more direct answer to Red Stag is its Jeremiah Weed Cherry Mash Flavored Blended Bourbon. Arguably, Diageo started all this with its Captain Morgan Flavored Rum.

There is nothing wrong with a drink tasting good. That is generally the idea. What I don't taste here is any whiskey. I'm not sure that matters.

So, to summarize, Seagram's 7 Dark Honey: tastes good, but not like whiskey.

Seagram's 7 Dark Honey, $16.99/750 ml at Binny's in Chicago.


piratefilmco said...

NO! It's honey liqueur not your typical spirit. The sugar content is that of Myers dark rum, and it's DELICIOUS on ice alone. BUT, would be great in hot coffee, cocoa in coke.

Anonymous said...

"They" change the packaging, but I hoped not the taste; nope, it's awful. Bummed, WAS my favorite drink.

Anonymous said...

my favorite drink does not taste the same. the original rectangle bottle has been replaced by a generic cylindrical bottle and the flavor is different. after the first drink i looked at the label and noticed it is bottled in Norwalk, CT, while the original says Rochester, NY.

Crystal Parish said...

Unhappy with the taste as well. This was my favorite. Don't understand why companies do this. Why???!

Anonymous said...

Agree that the change is not an improvement and making the label read like it's the same product in a different bottle doesn't do anything for customer satisfaction.

Lynn said...

Does anyone know if they will go back to the original?

Anonymous said...

Any way to find out if they will go back to the original? Considering I myself do not like the new taste.