The Next Round – Served Up By Jim Beam, is a new web series hosted by ESPN personality and award-winning journalist Scoop Jackson. It will feature famous guests discussing the news with a focus on sports and pop culture.
The Next Round will debut on Saturday, April 3, during the first commercial break of the 11 PM ET SportsCenter, as well as on ESPN.com. Each episode will feature Jackson and a range of guests – actors, athletes, media personalities and comedians – discussing relevant topics of the moment. Known for his strong opinions and edgy perspective, Jackson has covered sports and culture for more than 15 years.
"This far-reaching media integration is a first of its kind for Jim Beam," says Kelly Doss, senior director Bourbons, Beam Global Spirits & Wine. "We like to create legendary experiences for guys, and we know that they bond over Jim Beam cocktails and sports – a perfect combination. By seamlessly integrating the Jim Beam brand with ESPN’s many properties, including their network, web site, magazine and radio outlet, we'll truly be able to play where our guys play. We’re excited to get this venture under way."
New content will air every two weeks on ESPN.com, and portions of the show will air during the 11 p.m. SportsCenter on ESPN. Once per month, The Next Round segments will be featured on ESPN Radio.