Monday, August 14, 2023

New 'Reader,' Out Now, Explores Mexican Bourbon and Whiskey QC


Ad for Mary Dowling's Made-in-Mexico Bourbon
Earlier this summer, Kaveh Zamanian and Pernod-Ricard announced the formation of the Mary Dowling Whiskey Company, a new brand. The whiskey is from Rabbit Hole, but they're not talking about that so much as they are about Mary Dowling, and what a story it is.

You can read all about it in the latest issue of The Bourbon Country Reader, available now!

Zamanian and Pernod have dubbed Mary Dowling the “Mother of Bourbon.” Whether or not she was the mother of anything other than her nine children, Mary Dowling’s story is remarkable. If you must pluck a name from history to adorn a new whiskey brand, she is a good choice. If any historical figure represents the internationalization of American whiskey, it is her.

The apogee of her story was her extreme attempt to stay in business during Prohibition by moving her entire distillery 1,500 miles southwest, to Juarez, Mexico. Although it is another 1,000 miles from Juarez to Jalisco, where tequila is made, Mary Dowling Tequila Barrel is a high rye, double malt, Kentucky straight bourbon. Four years old, it is finished in American oak previously used to age Tequila and bottled at 90° proof (45% ABV).

That's pretty much what Zamanian and Pernod will tell you, but there is much more to Mary Dowling's story and The Reader has it all.

Also in this issue, we take a deep dive into the subject of whiskey consistency. Today, while a new breed of whiskey enthusiast primarily buys limited editions, most whiskey is sold to brand loyalists who expect their favorite to always taste exactly the same. Achieving that consistency is not as easy as you might think. We break it down in the new Reader.

Launched in 1994, The Bourbon Country Reader is the oldest publication devoted entirely to American whiskey. It is an eclectic mix of news, history, analysis, and product reviews. Do you worry that advertising spending influences coverage in other publications? No chance of that here since The Bourbon Country Reader is 100 percent reader-supported. It accepts no advertising.

To experience The Bourbon Country Reader for yourself, you need to subscribe. Honoring history, The Bourbon Country Reader is still exclusively on paper, sent in an envelope via the USPS. Doing our part to keep them solvent, we use only First Class Mail.

Nevertheless, a subscription to The Bourbon Country Reader is a mere $25 per year for addresses in the USA, $32 USD for everyone else. The Bourbon Country Reader is published six times a year, more-or-less, but your subscription always includes six issues no matter how long it takes. For those of you keeping track, this new one is Volume 21, Number 6. 

If you prefer to pay by check, make it payable to Made and Bottled in Kentucky, and mail it to Made and Bottled in Kentucky, 3712 N. Broadway, PMB 298, Chicago, IL 60613-4198. Checks drawn on U.S. banks only, please.


Bob said...

Hi Chuck - you might know this already but the subscribe (or in my case, re-subscribe) link isn't working today.

Chuck Cowdery said...

I just want to acknowledge that I have received reports of this but can't seem to duplicate the problem myself and I know it works okay for some people. I apologize for the crudeness of my operation.

Bob said...

All good! Worst case I will mail you a check in an old-fashioned envelope, with a first-class stamp, as part of my effort to keep the USPS solvent. :-)

Chuck Cowdery said...

We all do what we can.