Sunday, September 5, 2021

The U.S. Craft Distilling Movement and How It Got That Way, Pt. 2, Is Now Available


Mural on a warehouse at Green River Distilling Company in Owensboro, Kentucky.

Green River Distilling Company is in Owensboro, Kentucky. Although it is on the site of several historic distilleries and bears the name of one of them, Green River is essentially a new plant that just started to distill in 2016. Its 54-inch column still gives it the ability to make at least 5-million proof gallons per year. Green River is a big distillery. It has more production capacity than Diageo’s Cascade Hollow/George Dickel. It may not make that much yet, but it is only a matter of time. 

Yet we talk about Green River and other new, equally large distilleries, such as Bardstown Bourbon Company, in the context of 'craft distilling.' Maybe we shouldn't, but what should we call them?

Of the approximately 2,500 beverage alcohol distilleries of all kinds in the United States today, 2,400 of them didn't exist 20 years ago. In that short time, the business of producing and selling distilled spirits in the United States has changed dramatically. Yet the handful of companies with the most market share 20 years ago still have the most, so what's going on?

We have been trying to make sense of it all in the last two issues of The Bourbon Country Reader. Part 2 will go into the mail in the next few days. Click here to subscribe via PayPal (PayPal account or any major credit card, U.S. address only). Click here for other options (including for a non-U.S. address).

When you subscribe, you will receive a welcome email from The Bourbon Country Reader. If you would like your subscription to begin with Part 1, or have any other requests, just reply to that email and let us know. 

The Bourbon Country Reader is the oldest publication devoted entirely to American whiskey. It is a charming mix of news, history, analysis, and product reviews. Do you worry that advertising spending influences coverage in other publications? No chance of that here since The Bourbon Country Reader is 100 percent reader-supported. It accepts no advertising.

To experience The Bourbon Country Reader for yourself, you need to subscribe. Honoring history, The Bourbon Country Reader still comes to you exclusively on paper, in an envelope, via the USPS. Doing our part to keep the USPS solvent, we use only First Class Mail. It just went up so maybe the subscription price will too. You better subscribe today, before I decide to jack it up.

Yes, a subscription to The Bourbon Country Reader is still a mere $20 per year for addresses in the USA, $25 for everyone else. The Bourbon Country Reader is published six times a year, more-or-less, but your subscription always includes six issues no matter how long it takes. For those of you keeping track, this new one is Volume 20, Number 5

Click here to subscribe with PayPal or any major credit card (the fastest and easiest way). Or click here for other options and more information (the slightly more difficult way). Click here for a free sample issue (in PDF format). Click here to open or download the free searchable PDF document, "The Bourbon Country Reader Issue Contents in Chronological Order." (It's like an index.)

If you want to catch up on what you've missed, bound back issue volumes are available for $20 each, or three for $50. That's here too.

If you prefer to pay by check, make it payable to Made and Bottled in Kentucky, and mail it to Made and Bottled in Kentucky, 3712 N. Broadway, PMB 298, Chicago, IL 60613-4198. Checks drawn on U.S. banks only, please.

No comments: