Thursday, February 27, 2014

MoonPie Moonshine. Why Didn't I Think of That?

I first visited Limestone Branch in Lebanon less than two years ago. Since then, Steve and Paul Beam haven't wasted any time. They've made their reputation with authentic sugar shine, the nearest thing to real moonshine you can buy legally. (Many other famous 'legal moonshine' products are just vodka.)

Most recently, they have gotten ahold of the best idea any craft distillery has had this year, maybe ever: MoonPie Moonshine. The MoonPie, in case you don't know, is a magical confection of graham cracker cookies and marshmallow creme filling, covered with a chocolate, banana, or vanilla coating. They are much beloved in the American South.

Somewhat disappointingly, the MoonPie Moonshine Limestone Branch is making is a flavored vodka, not something based on their half corn/half sugar shine formula. I say 'somewhat' because it won't matter. The product is brilliant. It sounds right, it looks right. It makes me grin whenever I think about it. If they got the flavor even remotely right they're going to make a fortune.

Good for them.

MoonPie Moonshine is bottled at 25% ABV (50° proof). No word yet on the suggested retail price. Keep checking their web site for details.

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