Monday, October 19, 2009

Here's What's New In The Bourbon Country Reader.

The new issue of The Bourbon Country Reader, Volume 12 Number 3, has flown to its eager subscribers all over the world, whose drab days are brightened when they see that simple white envelope amidst the day's bills and catalogs. "Oh Joy!" they exclaim.

This time, we wonder why Americans don't do what the Scots figured out 150 years ago, which may account for scotch's five-to-one lead over American whiskey in worldwide sales. We really don't put it that way at all, though we could. Instead, we explain why Americans make whiskey the way that they do and how, maybe, the new breed of micro-distillers might exploit the oversight of the seven companies who make 99 percent of America's whiskey. The headline is: "The Case for Reviving the Fine Art of Whiskey Blending in America."

We also review Chester Zoeller's new book, Bourbon in Kentucky, A History of Distilleries in Kentucky. Preview: we hate the title, guess why.

You may also wonder why we still publish a paper newsletter sent through the U.S. mail. The real reason is because it's still hard to sell information on the web for what it's worth. The romantic reason is that we're writing about an industry that values tradition, so we do too. Take your pick.

Click here to subscribe, with a credit card or PayPal. We publish every-other month, or thereabouts, and you get six issues for $20. You should also buy my book, Bourbon Straight, The Uncut and Unfiltered Story of American Whiskey; and my documentary on DVD, "Made and Bottled in Kentucky."

By golly, they make great gifts.

1 comment:

p_elliott said...

Scotch holds a five to one lead over American whiskey sales world wide but Jack Daniels is the number one whiskey sales in the world and Jim Beam is the number one bourbon world wide. Everybody else most be slacking off pretty bad.