Monday, December 1, 2008

Just in Time for Repeal Day, Here Is Old Forester Repeal Bourbon.

This coming Friday, December 5, is Repeal Day, and marks the 75th Anniversary of Prohibition’s repeal.

Old Forester Repeal Bourbon is a new, one-time, limited-release bourbon expression that goes on sale nationwide this week. Old Forester Repeal Bourbon comes in a mock, circa-1933, 375ml bottle and carries an Old Forester replica label from that era.

Old Forester became America’s first bottled bourbon in 1870 when George Garvin Brown recognized the need for a bourbon of consistent high quality and began to put Old Forester into glass bottles. Whiskey was sold in bottles before 1870, but Old Forester was the first brand to be sold exclusively in bottles.

Brown, a Louisville pharmaceutical salesman, was so sure of the quality of Old Forester that he put his hand-written guarantee on each bottle – a practice continued today. Old Forester is the only bourbon whiskey in existence that has been sold continuously for more than a century, including between the Prohibition years of 1920 and 1933, when it received one of only ten government permits to sell whiskey for medicinal purposes. No other bourbon whiskey sold in the U.S. today can make that claim.

"This special bottling of Repeal Bourbon celebrates the rich history of Old Forester’s role as the founding brand of Brown-Forman," said Joe Murray, Brand Manager for Old Forester. "Old Forester still lives up to its claim of 'There is nothing better in the market' over 135 years since its inception and is proud to be the only bourbon produced before, during and after Prohibition."

Old Forester Repeal Bourbon comes in a gift pack with a scroll of the 21st Amendment to the U.S. Constitution, which ended Prohibition, and an Old Forester snifter. Repeal Bourbon is 100° proof. The suggested retail price is $29.99. Only 2,700 cases were produced.

"Repeal Bourbon is bottled from a special selection of Old Forester barrels that exhibited a more robust character that is similar to the Old Forester that was bottled during Prohibition," added Chris Morris, Master Distiller for Old Forester. "The flavor, presented at Prohibition's required 100° proof, is a full, deep, charred oak character that will appeal to bourbon-lovers everywhere."

More information on Old Forester Repeal Bourbon can be found at

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