Monday, May 4, 2015
Sinful Maybe, But Not How You Think
Sinfully Thinn is a new line of whiskey products from a micro-distillery in Ohio, near Lake Erie northeast of Cleveland. The sin? That there is nothing thin about it.
Don't you expect that a product called Sinfully Thinn Light Whiskey will be lower in calories than regular whiskey? Comb through the web site. They make no such claim. They can't. Ethanol is ethanol. It's all the same. There is no reduced calorie version.
It works like this. All of the calories in whiskey come from ethanol. They say their 1.5 ounce serving contains 100 calories. A 1.5 ounce serving of whiskey at 40% alcohol-by-volume (ABV) is 0.6 ounces of ethanol, which contains about 119 calories at the standard for ethanol of 7 calories per gram. They say 100. Have they reduced the calorie count by 16 percent? I doubt it. If they had, they would say so. They're just calculating it a little bit differently. There is no official standard for stating calories on beverage alcohol products, so there is no telling how that number was reached.
And don't forget, they don't claim to be reducing calories. It's all in the implication of the name.
What they do make a big deal about is their vacuum distillation process. In beverage production, vacuum distillation is most commonly used to make gin and other infusions. MGP of Indiana uses vacuum distillation to make Seagram's Gin. Vacuum distillation has no effect on calorie count.
Finally we come to this, the words 'light whiskey.' 'Light' means lower in calories, doesn't it? Not in the case of light whiskey. According to the Federal Government's Standards of Identity for Distilled Spirits, light whiskey is a high proof distillate from grain, distilled between 80% and 95% ABV, that has been aged in used or uncharred barrels. Made similar to Scottish grain whiskey, it was supposed to help American distillers compete better with scotch. It didn't. It failed miserably.
'Light,' as used, means lighter in flavor, not calories. Light whiskey became legal in 1968 and had pretty much bombed out by the early 1970s, right about the time Miller Brewing decided that 'light' (or in their case 'lite') would henceforth mean, not lighter in flavor, but lighter in calories, and that's how people think about it today.
So is Sinfully Thinn Light Whiskey a lower calorie whiskey? No, it's not. It contains the same number of calories as other whiskeys of the same proof.
But what about light beers? They claim to have fewer carbs and fewer calories, how do they do it? By containing less ethanol. Some of the lowest are 2% ABV or less.
There are three expressions of Sinfully Thinn Light Whiskey, one unflavored and two flavored, blueberry and cinnamon. The flavored versions contain fewer calories than the unflavored one because they contain less ethanol. Light whiskey must be bottled at at least 40% ABV, but flavored light whiskey may be bottled at 35% ABV. (That's about 104 calories per 1.5 ounce serving at 7 calories per gram.)
The maker of Sinfully Thinn is Seven Brothers Distilling Company in Painesville, Ohio.