Thursday, May 20, 2010
Some Thoughts On The ADI Craft American Whiskey Competition.
Last week, when I published the results of the American Distilling Institute (ADI) 2010 Craft American Whiskey competition, I wrote that I would post my thoughts on the brouhaha later.
Here are two.
First, ADI's on line bulletin board has been silent on the subject. The ADI has not even posted the results, there or on its primary web site. Nor has anyone on the bulletin board (which is open to the public) started a thread about that or any other aspect of the conference. Odd?
Whiskey Intelligence, a web site dedicated to posting any whiskey-related press release they receive, (I'm not being snarky, that's their mission statement.) has posted last week's ADI email in its entirety here.
Second, ADI with its dysfunctional competition seems to be saying this: "As the collective voice of a new generation of progressive artisan craft distillers, we would like you to actually make, from scratch, the products you enter in the Craft American Whiskey competition. But if you want to go down to the corner store, buy a bottle of Old Grand-Dad, put your name on it and enter that instead, that's cool too."
American Craft Distilling is a young movement. In being critical, I'm not trying to strangle the baby in its crib. On the contrary, I'm trying to convince the baby not to commit suicide.