Wednesday, June 4, 2008

Charles and Camilla Visit Laphroaig.

Beam Global Spirits & Wine Inc. today played host to The Prince of Wales and The Duchess of Cornwall -- known as The Duke and Duchess of Rothesay while traveling in Scotland -- at its Laphroaig distillery in Islay.

They were there to sign some barrels that will be auctioned off later, with the money donated to a charity to be named later.

Blah blah blah.

What caught my eye in the press release were these tidbits:

Laphroaig is running at full capacity 24 hours a day, seven days a week.

In 2007, Laphroaig achieved record production levels of 2.5 million litres of alcohol, up 6.5% from the previous record set in 1990.

Laphroaig is committed to continuing reduction in energy usage and to hand-cutting peat, which minimizes impact on the peat bog, as well as providing island employment.

We should never forget, as we note the ongoing bourbon boom, that internationally bourbon is just a small part (about 20%) of an overall whiskey boom, which is basically a scotch boom. It is, however, a rising tide that raises all ships.

And from now on, while traveling in Kentucky I will be known as Lord Yo Yo Ha Ha.

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