Master Distiller Greg Metze |
Asked about the naming of a successor, an MGP spokesperson
said this: “MGP has developed a solid base of talent, including a team of other
master distillers and experts within the company who have greatly benefited
from Greg’s many years of mentoring. We will be making an announcement in the
future about specific personnel moves.”
Metze spent all 38 years at the Lawrenceburg, Indiana,
distillery which makes whiskey, vodka, and gin. He was named a master distiller
in 2000. As he said in a 2013 company press release, “As in my case in
Lawrenceburg, this position has always been achieved through on-the-job
training and a lengthy internship under a master distiller mentor. I had the
privilege of studying under Larry Ebersold, who was a master distiller here for
20 years. Learning all aspects of the facility, equipment, processes and
quality control measures is extremely important since making quality spirits
and whiskey is an art and science that depends on this knowledge. Additionally,
although a background in chemical engineering is not an absolute requirement,
it is extremely beneficial.”
Metze has been an MGP employee only since 2011, when MGP
bought the distillery then known as LDI from its owners, CL Financial. CL
bought it in 2007 through its Angostura subsidiary, which also bought the shuttered Medley
Distillery in Owensboro, Kentucky. CL
Financial collapsed during the 2008 worldwide financial crises and LDI was on
its last legs when MGP bought it. Industry sources say MGP bought the whole distillery
for just the value of its inventory.
MGP’s timing could not have been better because now the
distillery is thriving.
Before Angostura and CL, Metze was an employee of Pernod
Ricard, which acquired the distillery as part of the Seagrams break-up in 2000.
Pernod never really wanted the facility and began to shop it almost immediately.
In 2006 it announced that if the plant could not be sold by 2008, it would be
closed.
Originally, Metze was a Seagrams employee. Seagrams bought
the Lawrenceburg distillery during Prohibition and rebuilt it substantially
after repeal. All of the buildings still bear the Seagrams name in gigantic letters
and most locals still call it by that name. Seagrams used it to make a variety
of products, primarily Seagrams Seven Crown American Blended Whiskey and
Seagrams Gin. Pernod began the practice of selling its whiskeys, including its
now highly regarded 95% rye, on the open market in about 2004. Some of the
first customers, such as High West in Utah, learned about the whiskey’s
availability through Jim Rutledge at Four Roses, himself a long time Seagrams
master distiller.
In the post-Prohibition era, Seagrams always had a
reputation for producing first rate distillers because of its exceptional distiller
training program. In addition to Metze, Ebersold, and Rutledge other well-known
graduates of the Seagrams program include Ova Haney, David Scheurich, and Glenn
Glaser.
According to Metze (in that 2013 release), the master distiller
monitors production schedules, product quality and multiple steps in the
production process including yeast propagation. Other day-to-day tasks involve
making sure all standard operating procedures are followed and that all product
specifications and organoleptic standards are met. There is considerable
interaction with distillery operators and other internal colleagues to provide
assistance and expertise in coordinating logistical issues.
“Many customers rely on the expertise of the master distiller
to ensure the creation of products that are superior and unique to others in
the market,” said Metze. “Producing what are considered to be among the finest
spirits and whiskeys in the world is very gratifying. Customer satisfaction is
the purest form of a compliment. As such, I take great pride in being able to
utilize my background and experience to directly assist in delivering the
results customers want. While challenging at times, solving equipment and
process issues can also be uplifting experiences. Additionally, being able to
perform an active role in developing unique and innovative techniques,
distilling methods and mash bills is extremely rewarding.”
So, if I'm reading this correctly, Metz worked for the company for over 30 years before being named "Master Distiller". But, he has an entire "team" of master distillers working under him, ready to take over. Did I interpret that correctly?
ReplyDeleteUm, OK.
I'm not suggesting MGP won't be in good hands when Metz leaves. But I'm simply not a fan of hyperbole. Perhaps suggesting there were others in the company with the capability of taking on the job, would have been praise enough, before actually namine a "Master Distiller". But what do I know?
Check your math. Named 'master distiller' after 22 years, not 30, a title he has held for 16 years. He also, in that time, worked for four different companies, each of which may have had a different policy about how the term 'master distiller' is used.
ReplyDeleteExcellent information. Kudos to Metz for a job well done while having to appease multiple corporate masters.
ReplyDeleteGood catch, Chuck. I looked at the 2013 date by mistake, when estimating the time. But while the number of years is different, my point remains the same.
ReplyDeleteI just find it interesting the way "Master Distiller" gets tossed around these days. I trust Metze really is/was a master distiller. And I think MGP makes some quality whiskey. And I trust they have someone perfectly capable of filling the position. But a "team" of master distillers below him? That really was my point here. A major issue? Hardly.
Agreed it's a little weird. Also agreed it's no big deal.
ReplyDeleteI did not know that MGP even had a Master Distiller,...
ReplyDeleteI believe Ed Foote was a Seagrams guy also before Stitzel Weller
ReplyDeleteHas Metz taken notice of JRutledge's effort with private equity to start his own brand and will likewise make an announcement in the coming months?
ReplyDeleteDamn! I'd just met Greg at WhiskyFest New York in October and had been invited to come out and get a tour from him. Looks like those plans are out the window!
ReplyDeleteCongratulations Greg! You've fostered one of the great American distilleries through some tough times, turned it into Whisky Advocate's Distillery of the Year, and can now retire at the top of your game!
I worked with Greg when I was a chemist in QC in Lawrenceburg, IN. Greg was excellent at sharing his knowledge and expertise so I'm confident whomever is chosen for the Master Distiller job will do great. He worked hard all of the time so I'm glad he can now go spend more time enjoying the fruits of his labors.
ReplyDelete