Thursday, August 4, 2011
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The True Story of A. H. Hirsch Reserve Straight Bourbon Whiskey, Distilled in the Spring of 1974.
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Previously On The Chuck Cowdery Blog
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2011
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August
(17)
- Fall Is A Great Time To Visit Bourbon Country.
- Elijah Craig Did Not Invent Bourbon.
- Japan Loves Its Highballs.
- Coming Soon: The Bulleit Experience At Stitzel-Wel...
- Micro-Distillers And The "Just Till We Get Going" ...
- The Rufus M. Rose House Is For Sale.
- Buffalo Trace Distillery Announces Second Release ...
- Beam Unveils New Logo And Names New Bourbons Boss.
- Upcoming Whiskey Classes Taught By Me.
- A Weed Grows At Diageo.
- The Story Of Evan Williams Single Barrel Vintage.
- After 207 Years, Bodies Of 13 Americans Still In L...
- Triple-S Makes Micheladas Fast And Easy.
- Old Anvil Bourbon and Louisville's Mellwood Distil...
- Jack On CNBC Tonight.
- Buffalo Trace Release Second Batch of Single Oak B...
- Old Overholt. Rye Whiskey's Grand Old Man.
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▼
August
(17)
All contents copyright © 2007-2024 Charles Kendrick Cowdery
2 comments:
In enjoyed the program, although it did seem to carry the aura of a promotional video. For example, we hear the usual tale of the very young Jack Daniel, working deep in the rural South, being the first to register his distillery with the federal government. And all this just one year after the Civil War ended, at a time when the federal government was probably not too popular in the South. According to Chuck, there is not the slightest written documentation for this counter intuitive tale. But the program reports it uncritically.
No one, however, can doubt the marketing genius of Jack Daniel's whiskey. I was intrigued by the choice Jack Daniel's made in the 1950s to show good ole boys in their print ads. Other distillers featured country club types in the ads, suggesting, I suppose, that readers might upgrade to country club status if they began drinking a particular brand of whiskey. But the Jack Daniel's approach was much more successful.
I've always felt that Jack Daniel's whiskey has a roughness in the aroma, not what you might expect after so much charcoal "mellowing". But lots of folks like it, and the story of the brand is certainly an interesting one. One told quite well in the CNBC program.
Tom Troland
Let's get real, who cares so much about Tennessian Whiskey?!
Bourbon is where it's at and if you asked anyone they'd say that bourbon is the heart and life-blood of America!
And, please don't takes this the wrong way but who is Chuck Chowdrey. Whoever he is, nice blog but a couple bourbon misnomars.
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