Diageo Checks In.

I heard from someone at Diageo today, wanting to know why I'm asking so many questions.

She didn't say it exactly like that. It was more like, "I just wanted to get some more information about what you're going to be writing about and why exactly you need all these details about Dickel, is this for a story or an upcoming book?"

We had a nice chat, but no answers yet. Stay tuned.