Tuesday, August 9, 2022

The 1980s, When Bourbon Hit Rock Bottom


As I recount in the new issue of Bourbon+, the 1980s were the worst of times for American whiskey. Sales were off by half, from a high-water mark more than a decade in the past. Producers at first believed the decline would be temporary, a hiccup. It had to be.

But it wasn't.

That is the subject of my "Back In The Day" column in the Summer issue of Bourbon+ Magazine

Part of it is the story of how Buffalo Trace became the distillery it is today. You can read about it here.

I have been on the last page of Bourbon+ with my musings on American whiskey history in every issue published so far, since the beginning. 

The idea of this sample, naturally, is for you to subscribe, which I recommend. Bourbon+ covers American whiskey and everything around it like no one else. It is a beautiful magazine with good writing that goes nicely with a little red likker. 

No comments: