Friday, February 20, 2015
Whiskey Shortage? What Whiskey Shortage?
Readers of this space know I don't have much patience with clickbait "whiskey shortage" claims, but I haven't broken it down like I do in my guest post today on the Whisky Advocate Blog. There you can see how both The Tennessean and The Wall Street Journal managed to get 'shortage' into the headline of a story about something else entirely.
About the nascent Spanish-American War, newspaper publisher William Randolph Hearst famously wrote to one of his photographers in 1898, "You furnish the pictures and I'll furnish the war." Modern journalists have decided they don't need the war, just mention of it in the headline. Since the click is the prize, the story doesn't matter.
Not that fake, bullshit stories about a non-existent whiskey crises really hurt anyone. They're just more fake, bullshit stories in a world full of them. And we're throwing out a little bait ourselves, since next week my good friend Fred Minnick will argue that there is a whiskey shortage.
Whisky Advocate magazine is America’s leading whisky magazine and I'm proud to be in their pages from time to time, as well as guest blogging for them. With bourbon now the fastest growing distilled spirits category worldwide, maybe America's leading whiskey magazine, which is based in America and edited by Americans, should consider spelling 'whiskey' the American way, with an 'e.'