Thursday, December 11, 2014

Jim Beam Announces Louisville Visitors Center

Beam Suntory announced yesterday its plan to open a "unique new visitors experience in the heart of Louisville’s 4th Street entertainment district in 2015."

The Jim Beam Urban Stillhouse will include a small working distillery, a bottling line, a tasting experience, and a variety of branded merchandise available for sale.  

“The Jim Beam Urban Stillhouse will be a must-stop destination in the heart of Louisville that will complement the experience offered at our Jim Beam American Stillhouse in Clermont,” said Kevin Smith, Vice President, Kentucky Beam Bourbon Affairs. “In Louisville’s most exciting downtown area, the Jim Beam Urban Stillhouse will provide a unique hands-on opportunity to experience the heritage and craftsmanship of bourbon on weekdays, weekends and evenings, and we believe it will serve as a trailhead for the increasing number of visitors to Kentucky’s bourbon distilleries.”

“This project is another example of the growth of bourbonism in Louisville,” said Louisville Mayor Greg Fischer. “Our city’s bourbon experiences are attracting a new type of tourist and that leads directly to economic growth and job creation. The Urban Stillhouse also expands the bourbon experience down Fourth Street, creating a density of spirits tourism locations downtown.”

The Jim Beam Urban Stillhouse represents a multi-million dollar investment and will be located in 4,300 square feet of space on the street level beneath Beam Suntory’s Louisville office.

The Jim Beam Urban Stillhouse will be about a block from Beam Suntory's other 4th Street property, the Maker's Mark Bourbon House and Lounge. As Kentucky's largest city, Louisville has successfully positioned itself as the perfect 'home base' for a bourbon country adventure, with more dining and lodging choices than any other town, and now a growing number of bourbon-related attractions.

No comments: