Saturday, January 12, 2013

Buffalo Trace Distillery Breaks Tourism Record, Launches New Web Site

Buffalo Trace Distillery is the only active distillery in Frankfort, Kentucky's capital. It's a big one, once part of Schenley, a post-Prohibition giant. It and its whiskeys are beloved by whiskey enthusiasts, who in truth love all distilleries, just some more than others.

Buffalo Trace does a great job with tourism too. A record number of visitors toured the Trace in 2012, shattering the previous visitor record by 28 percent.

For whiskey fans who cannot tour the 225-year-old distillery in person, Buffalo Trace has just unveiled a new website at The enhanced website features a new interactive map as its home page, showing the entire 130-acre complex. Several points of interest come with 360 degree views. Seven web cams give a bird’s eye view of areas such as the hand bottling halls, barrel dumping, fermenters and still house. There are videos of Master Distiller Harlen Wheatley and Master Distiller Emeritus Elmer T. Lee, and many other features.

There is also information about the distillery's four different tours. “We’re very excited about the progress we’ve made, both on the tourism side and the cyber side,” says Meredith Moody, marketing services director. “We attribute our strong increase in visitors to the fact that we offer a great variety of tours, all complimentary."

Buffalo Trace Distillery is part of Sazerac, a family-owned company. In addition to its eponymous bourbon, Buffalo Trace makes Blanton's, Eagle Rare, W. L. Weller, Sazerac Rye, and many other brands. The distillery's rich tradition dates back to 1787 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational grain-to-bottle distillery producing bourbon, rye and vodka on site, and it is listed on the National Register of Historic Places.

(Photo by Buffalo Trace Distillery)


Tom said...

Congratulations to Buffalo Trace. These guys make great whiskey, have a great tour, and wow! what a cool website! Tom Herbruck

Anonymous said...

I hope to visit one day. W L Weller is my favorite bourbon.

Damon said...

It is a great place to visit. Our group was small so the guide customized the walk a bit for us. One highlight was sampling the "white dog" right from the still. There's a picture of it in my humble blog from Jan 17 ( I agree with "anonymous", the Weller is the best.