Proximo Spirits, the New Jersey company behind 1800 Tequila and 3 Olives Vodka, among other brands, is in the process of buying the finished goods warehouse and bottling hall part of the former Seagram's distillery in Lawrenceburg, Indiana, according to Proximo CEO Mark Teasdale. As we reported on October 21, the distillery and aging warehouses are being acquired by MGP.
Since the MGP announcement indicated that the distillery sale was conditional on a successful sale of the bottling operation, there was great interest in that part of the transaction.
Proximo popped up on the radar screens of whiskey enthusiasts last year when it was revealed that they had acquired Stranahan's in Colorado, the makers of Stranahan's Colorado Whiskey. Teasdale says they have no plans to bottle Stranahan's in Indiana. "We consider Stranahan's a jewel," said Teasdale. "It's a special thing and a Colorado brand." Although Proximo is expanding the Stranahan's operation and increasing production, the brand's strong growth in Colorado has limited their ability to distribute it outside the state. "We want to be loyal to the base," says Teasdale.
Lawrenceburg will continue to be a contract bottler and Teasdale hopes they can retain as many of the current customers as possible.