Friday, November 5, 2010

It Can Be Done; The Hobby Distillery.

Tom's Foolery is a tiny distillery in Chagrin Falls, Ohio. Their first product, an applejack (apple brandy), has just been released. Their initial shipment was 240 bottles.

Tom's Foolery is a labor of love for a very nice young couple named Tom and Lianne Herbruck. In using the term "hobby distillery" I mean no disrespect. They take their distillery seriously but as a sideline. They don't expect it to support their family anytime...well, ever.

The Herbrucks took their time (several years) to put their project together and did everything the right way. This week they sent their first shipment off into the distribution pipeline, a major milestone. If you've ever dreamed of operating a legitimate, licensed distillery as a small, part-time, home-based business, here are two people who are doing exactly that and having a lot of fun with it.

Here is what the label says about the product. This is the sort of story everybody trying to cash in on the craft distillery movement would like to tell, but in this case every word is true.
"For years, Colonial farmers enjoyed this classic American spirit. Today, we make our Applejack the same way, using hand-picked apples, a barn full of time-tested equipment and a little bit of patience. The result is a crisp, authentic experience that marries the delicate notes of apple brandy with the bold, smoky characteristics of a bourbon barrel.
"Each bottle is hand filled, and every batch is shaped by the growing season. Enjoy the return of this true American classic."
As I understand it, there are a few stores in the Chagrin Falls area that have the Tom's Foolery Applejack in stock. Any Ohio liquor store should be able to order it for you from the state warehouse.
Since I regularly criticize companies that treat us like chumps, it seems only fair that I commend folks who make an honest product, tell a true story, and treat their customers with respect.

1 comment:

dutch05 said...

What a great story! Hopefully we can see more stories like this soon. Bring the distillation process to the homedistiller as was done for the homebrewer.