Sunday, August 16, 2009
Old Taylor to be Rye Van Winkle.
There was a lot going on during my short visit to Buffalo Trace Friday. One thing we talked about was Old Taylor. They continue to be very excited about the acquisition and have big plans. They want to make it the equivalent in the rye-recipe bourbon arena of what Van Winkle is in the wheated bourbon segment. No guess yet when the first bottles will be rolling out. They're still figuring out what they have and what they can do with it, but the talk (directly from Mark Brown) is of a portfolio of offerings similar in some ways to the Antique Collection, but not quite so scarce and not with an annual release but with a steady, full time availability of a consistent, ongoing but high end product, like Van Winkle.