Yesterday, Beam Global Spirits & Wine broke ground on a new Visitors Experience project at its Clermont, Kentucky, Jim Beam distillery. This is a multi-million dollar tourism development project that will position Beam’s flagship distillery as the gateway to the Kentucky Bourbon Trail. The Jim Beam American Outpost at Clermont already receives more than 80,000 visitors annually.
The three-phase construction of the Visitors Experience will include displays of newly discovered historical documents and images, and will culminate with the opening of a state-of-the-art Welcome Center complex highlighting the history and heritage of Jim Beam. Completion of this project is expected before the start of the tourist season in 2011 and will be able to accommodate approximately 200,000 visitors a year.
According to Jeff Conder, vice president, North American operations for Beam, "Bourbon is deeply rooted and widely celebrated in Kentucky, and the industry provides more than 3,000 jobs, $3 billion in gross state product and nearly $115 million in state and local taxes. The Jim Beam Visitors Experience project will further economic growth with the creation of more jobs and increased tourism revenue, helping the Commonwealth continue to flourish."
The Visitors’ Experience project is headed by Jim Beam Noe, a great-grandson of Jim Beam through his daughter, Margaret.