Wednesday, July 16, 2008

Meet Your Chicago Spirits Examiner.

A few weeks ago I hadn't heard of

Now I'm part of it.

That's how fast things sometimes move in this crazy, modern world.

I'm still learning about The model is fascinating. On the surface it's just another portal, a combination of the syndicated feeds you see on a lot of sites, with an Associated Press news feed front and center, plus original content.

The original content is what sets it apart. It is provided by "examiners." Each examiner is supposed to be an expert in his or her field. The examiners are basically bloggers and most have blogs separate from their "examiner" duties, so their content is usually being multi-purposed.

The other key to their model is localization. Major cities like Chicago have local editions now. Conceivably, any place could have one if there was enough interest.

A few months ago, I met the person who is now the Content Manager for Chicago, and she asked me to come on board to write about distilled spirits. The sites are advertiser-supported and the individual examiners are paid based on how many people visit that examiner's page. So, please visit my page, a lot.

You can find it here.

1 comment:

sku said...

Very nice site Chuck. Good work.