tag:blogger.com,1999:blog-840930092789285091.post5064034152446071619..comments2024-03-17T14:10:05.912-05:00Comments on The Chuck Cowdery Blog: Talking Shortage But Thinking GlutChuck Cowderyhttp://www.blogger.com/profile/12191121480961526039noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-840930092789285091.post-30783114255534684122014-05-28T14:54:16.157-05:002014-05-28T14:54:16.157-05:00I was just talking to a few distillers about this....I was just talking to a few distillers about this. The market for premium Whisk(e)y is mostly for baby boomers and seniors. There is a small amount of hipsters who are into it; for the most part it's older people.<br /><br />The people of my generation (the millennials and younger) mostly see it as a stuffy, old world drink, and for the most part, companies are reinforcing that image. But lots of youth are now embracing Cognac. Why? Through hip hop and brand imagey it stays relevant. It doesn't scream, "I just played golf and hunted geese in the mountains with my friend Nigel Edgeworth while wearing a white dress shirt with brown suspenders and am now going to smoke a $120 cuban just like I do every day!".<br /><br />If all this booze is being laid down in casks now... who is gonna to buy it in several decades when it's all mature? The baby boomers will be elderly and probably won't spend as much. The seniors now will be dead. I think the glut screams that Whisky's image needs reinvention to keep it relevant with newer generations.<br /><br />Sorry to be long winded.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-840930092789285091.post-11006452652005903432014-05-21T17:08:40.070-05:002014-05-21T17:08:40.070-05:00"I don't think, for instance, we're e..."I don't think, for instance, we're ever going to see $15-$20 bottles of an 8, 10, or even 12 year old expression of a mainline distillery brand, the way we did 20-25 years ago. "<br />Huh? I bought Elijah Craig 12yo last year for $20. Sure, it's higher now, but why would you talk about these prices as being 20-25 years in the past?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-840930092789285091.post-78912729893595498972014-05-21T06:12:45.823-05:002014-05-21T06:12:45.823-05:00I would welcome a $60.00 12yo.
It would be a bette...I would welcome a $60.00 12yo.<br />It would be a better value than a $25.00 4yo.<br />And it would also be drinkable.Oscarhttps://www.blogger.com/profile/08938842148566189917noreply@blogger.comtag:blogger.com,1999:blog-840930092789285091.post-42409830888965626962014-05-20T19:08:03.186-05:002014-05-20T19:08:03.186-05:00I have a feeling that the next glut won't be l...I have a feeling that the next glut won't be like the last one. The last one, the distilleries all filled bottles of their standard brands, or newly-created one-off brands, with whiskey that had spent a lot of time aging, compared to what's being bottled today. However, with things the way they are I have a feeling that the next glut will see more bulk whiskey being sold to eager NDPs and rectifiers, who know they can cultivate premium brands and expressions using extra-aged spirit for which the distiller may even be able to charge a slight premium price per barrel.<br /><br />I don't think, for instance, we're ever going to see $15-$20 bottles of an 8, 10, or even 12 year old expression of a mainline distillery brand, the way we did 20-25 years ago. Instead, we're going to see $40-60 bottles of independent bottlings that may possibly even reveal that they are from Distillery X or Distillery Y using this or that mashbill.<br /><br />All speculation, of course, but the one thing it seems to me that's different now from then is that there's a healthy NDP market springing up eager to source product, and an increasingly knowledgeable consumer base who is interested in the finer points of what they're buying and drinking.Michael Shoshanihttps://www.blogger.com/profile/02671624817301711365noreply@blogger.comtag:blogger.com,1999:blog-840930092789285091.post-48562342574329307752014-05-20T18:11:41.514-05:002014-05-20T18:11:41.514-05:00Nice to hear some actual numbers rather than the s...Nice to hear some actual numbers rather than the same old nonsense. <br /><br />Here in MN, they dropped the LQ licensing fee for distilleries from $33k to $1300. States and the Gvmnt at large are looking at a cash cow and will milk it for all its worth. I predict there will be a brewery and a distillery on every corner in 5-7 years time. The Brew-stillery revolution is just beginning. Funky Tapehttps://www.blogger.com/profile/09271221564702147756noreply@blogger.com