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| What might have been? A brand new distillery, shuttered by its lenders. |
So why are we repeating it here?
For the same reason they did. Provocative headlines are intended to provoke you into reading the article or, in this case, subscribing to the newsletter that uses the Herald-Leader article as a jumping-off place for an analysis of the true state of Kentucky's bourbon business.
I won't even make you wait for the conclusion, since I've said this here and elsewhere. No, the bourbon business is not collapsing, but the so-called "bourbon boom" has slowed down considerably. The industry faces serious challenges. Most affected are the newcomers like Garrard County Distilling (pictured). They had barely begun to make whiskey when their lender shut them down.
The Bourbon Country Reader is a one-of-a-kind newsletter from the same source as this blog. But it is not the same content. The Reader is news, history, and analysis of American whiskey you won't find anywhere else. It is the oldest publication devoted entirely to American whiskey.
If you enjoy the writing you find here at The Chuck Cowdery Blog, there is a good chance you will enjoy The Bourbon Country Reader too when it arrives in your mailbox about six times a year. It is modestly priced and advertising free, unlike virtually everything else in your life. Subscribe now to rediscover the pleasure of old-fashioned words on paper, savored perhaps with a well-aged bourbon or rye.
The Reader itself is a bit of bourbon history. It debuted in 1994 with something like 17 subscribers. It has grown a little bit since then. The Reader has literally tracked the Bourbon Boom from beginning to now, when it seems to be entering a new phase. This new issue is #2 of Volume 23.
If you find yourself coming here, to the blog, for straight talk about the American whiskey industry, you probably should be reading The Bourbon Country Reader too.
Give it a try. A six-issue, approximately one-year subscription is just:
$32 for everybody else. (That is, addresses on earth but not in the USA. Interplanetary service is not yet available.)
The links above take you directly to PayPal, where you can subscribe securely using PayPal, Venmo, or any major credit card.
If you are unfamiliar with The Bourbon Country Reader, click here for a sample issue.
Also in this new issue, we tell a story about one family's legacy at America's favorite distillery, and we look at the contribution corn makes to whiskey types other than bourbon.
3 comments:
Hey, thanks for loading in a different or better working payment method. I gave up a year or two because it just wouldn't behave. Just now, however, it worked fine (however tedious it was to get onboard). So.. Yay!, I'll be getting the hardcopy again, probably.
Cheers,
Orca7
San Franciso
It's a wake up call. I have had the privilege one might say of looking into these troubled distilleries. I won't name names, but there is one common denominator in these places. And there is a common theme amongst them. These places are built like mansions. Over spending is not even the word. Waste is more like it why spend 100 bucks on a piece where a 10 dollar piece would of been more than effective.vyou can't spend money like that. Having a safe l, functional distillery is one thing. Wasting your investors money and a few getting rich is another.
Sorry. I'm an ecommerce primitive.
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