In the current issue of The Bourbon Country Reader (Vol 15 No 2), MGP Vice President of Alcohol Sales and Marketing David Dykstra talks about his company's future plans for whiskey production at Lawrenceburg, Indiana. In that interview, he says they are "developing new mash bill formulations of rye, wheat and other grains that we expect to introduce to the marketplace in the coming years."
Six of them were announced yesterday and will begin production this month.
- Two new rye whiskeys, one made from 51% rye and 49% barley malt, and the other made with 51% rye, 45% corn and 4% barley malt.
- A 95% wheat whiskey.
- A 100% barley malt whiskey.
- Two new bourbons, one produced with 45% wheat, and the other produced with 49% barley malt.
“The incorporation of these additional mash bills in our product offerings is driven by our commitment and ability to satisfy a growing and diversified mix of customer needs,” said Dykstra. “It enables us to provide those we serve with a wider, more distinctive selection of world-class beverage alcohol options. Furthermore, it reflects our ongoing focus on innovation while also demonstrating our capabilities to produce customized formulations.”
Development of the new mash bills was initiated by the company’s beverage alcohol sales team, with collaboration from MGP’s research, development and innovation group and Greg Metze, master distiller at the Lawrenceburg facility.
According to Dykstra, the company’s new wheat whiskey and wheat bourbon “will be among some of the more unique products of their type” in the marketplace. “The popularity of wheat-based spirits, mainly in the white goods category, has grown in recent years,” he said. “We expect this to favorably impact demand for products in the brown goods category, as well, and want to be firmly positioned to help our customers in the branded packaged goods arena meet that demand.”
Dykstra says the company’s new rye whiskey produced from 51% rye and 49% barley malt is expected to deliver a deeper flavor than traditional rye whiskey, resulting in opportunities for customers to establish and market novel brands that possess a distinctly satisfying point of difference.
Additional details regarding each of the recently developed mash bills, along with MGP’s custom formulation capabilities and complete lines of premium whiskeys, bourbons, grain neutral spirits (i.e., vodka) and distilled gins, are available at the company’s booth at the American Distilling Institute (ADI) Spirits Conference and Expo in Denver through April 4 of this week.
Information can also be obtained by accessing the company’s website.
The former Seagram's Distillery in Lawrenceburg, Indiana, was acquired by MGP in 2011. Previously known as LDI (Lawrenceburg Distillers Indiana), the distillery has been supplying whiskey to non-distiller producers since about 2005. MGP is a leading independent supplier of premium spirits, offering flavor innovations and custom distillery blends to the beverage alcohol industry. The company also produces high quality food grade industrial alcohol and formulates grain-based starches and proteins into nutritional and highly functional ingredients for the branded consumer packaged goods industry. The company is headquartered in Atchison, Kansas.